[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.0.47″][et_pb_row admin_label=”Row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/rjgadd.com\/wp-content\/uploads\/2017\/01\/mobile-experience.jpg” admin_label=”Image” _builder_version=”3.0.87″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”left” sticky=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.0.47″][et_pb_row admin_label=”Row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.87″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
\u201cDevelop your plan, take action, assess your results, and move the bar up.\u201d R. J. Gadd<\/em><\/p>\n Skil Set<\/b><\/span><\/p>\n Brand optimization, goal-attaining sales strategies, efficient marketing spending, art direction, positioning statement development, maximizing sales teams, identifying and capitalizing on competitive advantages.<\/span><\/p>\n Board Member, Prosperity Organic Foods, Inc.\u00a0 <\/span>(current)<\/b><\/span><\/p>\n Managing board member advising on improving the brand\u2019s sales & marketing strategies to increase consumer awareness and accelerate revenue.\u00a0<\/span><\/span><\/p>\n Founder & Chief Creative Disruptor, iBA Creative (current)<\/b><\/span><\/p>\n Created strategic consulting company to help businesses discover unique ways to present their products & solutions to deliver\u00a0a competitive advantage.<\/span><\/p>\n Chief Marketing Officer, Flagship Food Group (2009 \u2013 2016)<\/strong> President & Strategic Director, Murie Design (1999 \u2013 2009)<\/strong> President & CEO Preco New Products (1998 \u2013 1999)<\/strong> President, PEG Marketing (1997 \u2013 1998)<\/strong> General Manager, H.J. Heinz (1988 – 1998)<\/strong> Education<\/strong> Personal Experiences<\/strong> <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.0.47″][et_pb_row admin_label=”Row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/rjgadd.com\/wp-content\/uploads\/2017\/01\/mobile-experience.jpg” admin_label=”Image” _builder_version=”3.0.87″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”left” sticky=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.0.47″][et_pb_row admin_label=”Row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.87″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] \u201cDevelop your plan, take action, assess your results, and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-960","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rjgadd.com\/index.php\/wp-json\/wp\/v2\/pages\/960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rjgadd.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rjgadd.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rjgadd.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rjgadd.com\/index.php\/wp-json\/wp\/v2\/comments?post=960"}],"version-history":[{"count":13,"href":"https:\/\/rjgadd.com\/index.php\/wp-json\/wp\/v2\/pages\/960\/revisions"}],"predecessor-version":[{"id":1775,"href":"https:\/\/rjgadd.com\/index.php\/wp-json\/wp\/v2\/pages\/960\/revisions\/1775"}],"wp:attachment":[{"href":"https:\/\/rjgadd.com\/index.php\/wp-json\/wp\/v2\/media?parent=960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Orchestrated brand strategies and marketing efforts of a $300M global consumer package goods (CPG) company. Additionally, managed Flagship Packaging \u2014 a workflow improvement packaging company that offered design, substrate consulting, pre-press, printing\/converting and inventory management. Finally, I was also the spokesperson for the 505 Southwestern brand of sauces\u2014Chile Ray!
– Identified key selling point of our 505 Southwestern brand \u2014 Hatch Valley Chile \u2014 and set the course to build the business from a $5M business to $50M national brand
– Created new brand design template that revolutionized the Hispanic frozen food department \u2014 MexiWraps \u2014 and set a course of growth to $50M
– In the first year of managing the packaging business, rightsized the department and increased sales to improve EBITDA by 15x<\/p>\n
Managed the $5 million marketing and design firm specializing in brand building and generating sales demand via direct mail, advertising, the web, and collateral.
– Increased sales from $1 million to $5 million by growing a design firm into a full-service marketing company
– Introduced new sources of revenue by establishing key outsourcing partners
– Reduced operating costs by 25% by developing new processes and procedures<\/p>\n
Managed the strategy, marketing and sales of the $7 million company telecommunications company that manufactured communication accessory equipment.
– Defined new markets and developed the overseas Asia Pacific market
– Introduced two new trademarked products (Sidewinder and Spider) that delivered 15% incremental revenue
– Reduced fixed costs by 31% by redefining employees roles and reducing the labor force<\/p>\n
Created consulting company to service the local, government and international market. Specialized in improving go-to-market strategies.
– Wrote a go-to-market strategy for a furniture company to explore IPO
– Developed a worldwide category management strategy that was mandated for use by ConAgra, Omaha NE<\/p>\n
Managed $75 million sales and marketing efforts for 5 affiliates and 50 brands of the H.J. Heinz Company to the global U.S. government (commissary) channel.
– Built the business from $50 million to $75 million by increasing brand dominance
– Exceeded national market share on Heinz Baby Food, Pickles, Ketchup, Ore-Ida French Fries, and Star-Kist Tuna by 10 points
– Implemented a cost reduction program that reduced freight by $100,000<\/p>\n
University of Dayton, Dayton OH 1970 – 1974
– Bachelor of Science, Major: Psychology\u2014Minor: Marketing (Dean\u2019s list)
St. Joseph\u2019s Prep School, Montvale NJ 1966 \u2013 1970<\/p>\n
– Lectured at Boise State University of the values of Social Media and demonstrated a case for ROI
– Traveled extensively throughout Western Europe and Asia Pacific opening new markets for H.J. Heinz
– Delivered keynote speech at International trade conference for the American Frozen Food Institute
– Sequestered for jury duty twice and was elected Forman both times
– Past Opera Idaho Board member and performed in the opera the Merry Widow by Franz Leh\u00e1r
– Created an LLC from scratch with $15K to address low-income housing needs and built it into a $1MM business<\/p>\n